We often feature very niche businesses owned by women who are dedicated to very singular pursuits: bees, broths, music or even running. We see you, we celebrate you, we love you! But this week with...

Summer is upon us, which means the weekends are perfect for an early trip to the farmer’s market and a late dinner party on the deck cooked alongside family and friends. From our wines to...

Santa Cruz native Heather Houston has been pulling inspiration from ocean, wildflower, and redwood --and from the women who move through them-- for a long time. Singing was central to her life from a young...

We recently celebrated Earth Day, and hopefully you’re still riding the (plastic-free) wave of how fortunate we are to live in such a beautiful place. Spoiled by the beauty of beaches, mountains, and rivers, residents...

If you read our recent post about Kaya Lindsay and found yourself thinking “Wow, how does such a young woman have the tenacity to take those risks?,” then consider a small change to the oft-quoted...

We celebrate Erin Hall. Erin lives a life of grace, HER story will truly amaze you. Erin's Journey Blog Here's how you can contribute to Erin's journey Fundraiser Is there a link between emotions and...

We love a good origin story, and this week’s feature is a perfect example of what can happen when two rivals recognize complimentary talents and channel their energies for success! After working for years in...

It’s hard to live in Santa Cruz without hearing about Looker, even if you don’t understand what it means to be a data platform company that deals in big data analytics. But perhaps we can...

In talking to Melissa McConville, the feeling that comes across is gratitude. Gratitude that perceived failures could open doors to new opportunities, gratitude to be surrounded by a supportive community, and gratitude to have found...

Listen Up! To hear her talk about it, you might not guess that Brijonnay Madrigal is actually a practicing marine scientist with a successful new outreach project. “I’m really not a science and analytical person,”...

Kaya Lindsay is living proof that we live in a time where if the job doesn’t exist, you can just create it. What began as a make-your-own-degree led to a make-your-own-career, and it doesn’t seem...

If you’re looking to prioritize a little self love this Valentine’s Day, this week’s woman is here to give you what you need…even if it requires getting up at five in the morning to work...

We’re lucky enough this time around to honor not one, but three women of the week! Magali Brecke, Rhiannon Henry, and Missy Woolstenhlume began Kitchen Witch Bone Broth here in Santa Cruz to address what...

Brenda Hopson is a woman with a personality so large, it spills through the open windows of The Little Tart, a 1950’s reproduction trailer from which she operates, Flour and Love Bakery. At a recent...

When asked what first prompted her to work with bees, Emily Bondor opens with a joke. “The best way to make a small fortune in beekeeping is to start with a large fortune.” But at...

LMFT, life coach, entrepreneur and mother of two, Janet Huh grew up in the Los Angeles area. She always knew that at some point she’d become an entrepreneur just like her father, who owned one...

Edith Meyer was in tech for 10 years, doing product marketing and management, before she started Edith Meyer Wedding Cakes. She says she’s always loved to bake. “Growing up in the south, I was always...

Kendra Dosenbach of CurlyQuirk Art + Craft grew up in the metropolitan sprawl of New York, Atlanta and Houston, so she’s no stranger to large urban centers. She moved to Santa Cruz two years ago...

"Decide why before what. If you know why something drives you and is important to you, you will find your way to do it." - Woman of the Week Mariah Roberts One look at designer...

Born in New Orleans, Kamala Allison, our Woman of the Week and owner of the new Fybr Bamboo downtown, landed in Santa Cruz 22 years ago. Her family had moved around quite a bit while...