Be Seen. Be Heard. Be discovered.
DISCOVER: amazing women who share the same business and/or life interests
INSPIRE: and be inspired by a diverse network of authentic women
CELEBRATE: TOGETHER with the support of other fabulous females
discoverHER is a platform dedicated to the women of Santa Cruz, CA and beyond. We shine a light on the fabulous females of our community. Our focus is you – all of you, if it’s important to you we want the world to know! We have an encouraging community and the resources to help you grow.
Our Mission: discoverHER
To build a resource hub for all women across Santa Cruz and beyond to discover, inspire & celebrate… together, to support you in life and/or business.
Our Story: Building Community
discoverHER.life exists because we saw the need to create a diverse alliance of women whose network and friendships could naturally cultivate relationships, a place where authentic conversations take place and you’ll find a genuine sense of belonging. Our goal is to spark bonds between women who are unlikely to know each other and plant the seeds of community to help each other grow.
Who We Are:
discoverHER.life , the resource hub for all women across Santa Cruz to discover, inspire & celebrate together. From the Household Director, Stay-at-Home-Mom, the Solopreneur, and Creative to the Corporate Executive and the Retiree, we cover topics for the feminine. We have a Women in Business discoverHER directory, a discoverHER Radio show and a HER story blog. Our platform provides networking opportunities, personal empowerment events, workshops and resources. Can’t find what you are looking for, let’s create it together!
Code of Conduct: You Belong
Meet the Team
Need some love and attention, someone to hold your hand [accountability] while you create and promote your business!? You found us.
Build Yourself to Build your Business.
Monica Karst is a Corporate Event Director and a Community Influencer, the Founder of discoverHER.life, a platform to celebrate and promote women in Santa Cruz, CA and beyond. As an Accountability Guide Monica is here to help women entrepreneurs create influence with their brand. She provides accountability, strategy, and support when you are feeling tired or discouraged. She helps you sift through all of the confusion to give your brand the best chance to be loved. Monica wants you and your business at the heart of the action, show you how to get to know your community better and delight them with your interactions.
Build your brand one social post at-a-time and together pledge social success for your business. Influence your brand with authenticity and heart. More about Monica
As a Digital Marketing Strategist Janelle Pierini loves to help entrepreneurs, startups, and mature brands navigate the digital marketing landscape. With over 10 years of digital marketing experience she loves to share her knowledge and bring value to others through workshops, small groups, one-on-one consulting, as well as training and mentoring sessions.
She has a passion to utilize her knowledge of digital marketing and strengths with analytics, problem solving, and strategy development to help others.
She believes that success in life = people you meet + what you create together.
You can find her sharing knowledge, having fun, and inspiring others on Instagram @ecommqueen
Dedicated to sustainability and good, clean and fair food, Liz Hodges of the Verdant California is making her green mark on Santa Cruz. Her website, The Verdant Pantry, showcases her talent for cooking, writing, and creating. To learn more about this amazing woman… read on
Amanda is a Marine Science masters student at Moss Landing Marine Labs as well as a freelancing writer and science communicator living in Santa Cruz, California.
While she is primarily interested in stories covering the environmental sciences, she also enjoys the jack-of-all-trades aspect of freelancing that allows her to learn new things with each new piece. Here at discoverHER.life, this means exposure to passionate and engaging women entrepreneurs who are going after what they want and investing in their community.
In addition, she has written for KQED’s Science News and Deep Look, Stanford News, and maintains the Moss Landing Marine Lab’s blog.
Having moved over 30 times in her life, the last decade spent in Santa Cruz (from the west side all the way over to Aptos) has felt like coming home. To be able to walk the beach or stand beneath redwoods in the same afternoon is a reality unique to this part of the world. You can follow along on her adventures on Instagram (@Scatter_Cushion) or on her website.
There are so many ways to get involved