HER Story

Laurie Aiello

Laurie Aiello refuses to live a life of regretting chances not taken. Our Woman of the Week and fitness coach with Team BeachBody is a self-professed “recovering” introvert whose biggest challenge has been to push...
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HER Story

Justine Willeford

“Everything is figure-out-able,” according to our Woman of the Week Justine Willeford, founder and designer at Pelican House Swimwear. After graduating from UCSC with a BS in Marine Biology, Justine ended up landing her dream...
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HER Story

Mahina Hoey

“Creative pursuits satiate the soul,” says Mahina Hoey, author of The Illumine, who as a child found magic, peace, continuity and her own strength in nature. From her hometown of Taos, New Mexico to the...
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HER Story

Dr. Marissa Castello

A community-minded visionary, Dr. Marissa Castello believes that natural medicine should be accessible to everyone, regardless of income or geography. Originally from a small desert town in West Texas, she spent her summers at the...
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HER Story

Robin Penney

Twin and techie-turned-yogi, Robin Penney was born in Seattle and has lived in Georgia, Texas, Colorado, the Bay Area, Bermuda, Eastern Canada, and now Santa Cruz! She moved here two and a half years ago...
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HER Story

Meghan Neeley

Meghan Neeley, founder of Be Your Own Badass Boss, is an international speaker and business coach who’s grown a multiple six-figure company by mentoring women in business, helping them to turn their passions into profits....
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HER Story

Lucia Paxton

Fifteen years ago, Lucia Paxton was exhausted. She had a toddler and, like many of us, wore multiple hats. By the time she finished her to-do list for the day and even thought about making...
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HER Story

Malika Bell

Born and raised in Santa Cruz, Malika Bell of the Santa Cruz Learning Center travelled around the world in high school and graduated at the age of 16. Talk about an early achievement! Not only...
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HER Story

Sandy Takashima Shaw

Sandy Takashima Shaw sees art as a springboard for conversation. A lifelong painter, she studied fine art while majoring in business. She’s half Japanese and grew up in Ohio, so after graduating she moved to...
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HER Story

Kristin Cosner

Born and raised in the Santa Cruz area, Kristin Cosner, RN BSN and founder of Team G Childhood Cancer Foundation, needed to spread her wings and find out what the world had to offer. Yet...
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HER Story

Yoke Wong

  Yoke Wong moved to Soquel three years ago and opened Bhody downtown last August. She had already established an extensive natural body care line, Avvya, over the previous 12 years, and had begun searching...
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HER Story

Janelle Pierini

Janelle Pierini is all about giving back. Digital Marketing Strategist at Adtaxi, mother of three, board member and volunteer at Club Dust, she loves sharing knowledge, resources, time and energy. “Being able to help people...
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HER Story

Angela Quan

Stay true to your authentic self. Be creative, be deliberate, be open, and, most importantly, work toward being the best version of yourself you can be. Angela Quan, executor to Founder of Limitless Partners, keeps...
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HER Story

Monica Karst

If you live in Santa Cruz and don’t know Monica Karst personally, you almost certainly know someone who does. With her ever-present smile and boundless enthusiasm, she’s made her mark on our community by being...
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HER Story

Liz Hodges

Dedicated to sustainability and good, clean and fair food, Liz Hodges of the Verdant California   is making her green mark on Santa Cruz. Her website, The Verdant Pantry, showcases her talent for cooking, writing,...
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HER Story

Michelle Riddle

It is rare that you meet someone who is able to successfully fuse their dreams and passions with hard work and results, but I get the impression Michelle Riddle is just such a women. In...
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