HER Story

Heather Houston

Santa Cruz native Heather Houston has been pulling inspiration from ocean, wildflower, and redwood --and from the women who move through them-- for a long time. Singing was central to her life from a young...
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HER Story

Melissa Cronin

We recently celebrated Earth Day, and hopefully you’re still riding the (plastic-free) wave of how fortunate we are to live in such a beautiful place. Spoiled by the beauty of beaches, mountains, and rivers, residents...
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HER Story

Deborah Lindsay

If you read our recent post about Kaya Lindsay and found yourself thinking “Wow, how does such a young woman have the tenacity to take those risks?,” then consider a small change to the oft-quoted...
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HER Story

Erin Jessica Hall

We celebrate Erin Hall. Erin lives a life of grace, HER story will truly amaze you. Erin's Journey Blog Here's how you can contribute to Erin's journey Fundraiser Is there a link between emotions and...
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HER Story

Jolie Downs

We love a good origin story, and this week’s feature is a perfect example of what can happen when two rivals recognize complimentary talents and channel their energies for success! After working for years in...
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HER Story

Tricia Timm

It’s hard to live in Santa Cruz without hearing about Looker, even if you don’t understand what it means to be a data platform company that deals in big data analytics. But perhaps we can...
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HER Story

Melissa & Sara

In talking to Melissa McConville, the feeling that comes across is gratitude. Gratitude that perceived failures could open doors to new opportunities, gratitude to be surrounded by a supportive community, and gratitude to have found...
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HER Story

Brijonnay Madrigal

Listen Up! To hear her talk about it, you might not guess that Brijonnay Madrigal is actually a practicing marine scientist with a successful new outreach project. “I’m really not a science and analytical person,”...
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HER Story

Kaya Lindsay

Kaya Lindsay is living proof that we live in a time where if the job doesn’t exist, you can just create it. What began as a make-your-own-degree led to a make-your-own-career, and it doesn’t seem...
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HER Story

Jami Majewski

If you’re looking to prioritize a little self love this Valentine’s Day, this week’s woman is here to give you what you need…even if it requires getting up at five in the morning to work...
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career HER Story Uncategorized

Magali, Rhiannon & Missy

We’re lucky enough this time around to honor not one, but three women of the week! Magali Brecke, Rhiannon Henry, and Missy Woolstenhlume began Kitchen Witch Bone Broth here in Santa Cruz to address what...
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HER Story

Brenda Hopson

Brenda Hopson is a woman with a personality so large, it spills through the open windows of The Little Tart, a 1950’s reproduction trailer from which she operates, Flour and Love Bakery. At a recent...
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HER Story

Emily Bondor

When asked what first prompted her to work with bees, Emily Bondor opens with a joke. “The best way to make a small fortune in beekeeping is to start with a large fortune.” But at...
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HER Story

Janet Huh

LMFT, life coach, entrepreneur and mother of two, Janet Huh grew up in the Los Angeles area. She always knew that at some point she’d become an entrepreneur just like her father, who owned one...
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HER Story

Edith Meyer

Edith Meyer was in tech for 10 years, doing product marketing and management, before she started Edith Meyer Wedding Cakes. She says she’s always loved to bake. “Growing up in the south, I was always...
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HER Story

Kendra Dosenbach

Kendra Dosenbach of CurlyQuirk Art + Craft grew up in the metropolitan sprawl of New York, Atlanta and Houston, so she’s no stranger to large urban centers. She moved to Santa Cruz two years ago...
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HER Story

Mariah Roberts

"Decide why before what. If you know why something drives you and is important to you, you will find your way to do it." - Woman of the Week Mariah Roberts One look at designer...
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HER Story

Kamala Allison

Born in New Orleans, Kamala Allison, our Woman of the Week and owner of the new Fybr Bamboo downtown, landed in Santa Cruz 22 years ago. Her family had moved around quite a bit while...
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HER Story

Mandi Dana

Have you ever heard somebody say that going through a divorce was a gift? Well, come to think of it you probably have, but let’s talk about that process of transformation a little bit more....
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HER Story

Laurie Aiello

Laurie Aiello refuses to live a life of regretting chances not taken. Our Woman of the Week and fitness coach with Team BeachBody is a self-professed “recovering” introvert whose biggest challenge has been to push...
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