Anato

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Listing Category: SkincareListing Tags: #ForestToFace #ZeroWaste #PerennialBeaut

  • Profile

    Cured from an immune deficiency through herbalism at the age of ten, I was mesmerized by the power of plants and nature early on. Determined to uncover the best way to feed the world sustainably, alongside my degrees in Plant Science and Environmental Change and Management, I volunteered on countless farms to better understand how to harness the power of nature through biomimicry. I developed a passion for perennial crops and agroforestry systems due to their ability to provide food and an array of other ecosystem services such as carbon sequestration— of paramount importance to remain within our ‘planetary boundaries’.

    Digging deeper into food issues, I soon became aware of the issue of plastic pollution and waste in general. This led me to become co-founder of the non-profit Plastic Tides with two Cornell classmates in 2014. Plastic Tides combines adventure & science to address ocean plastic pollution via Stand Up Paddleboard (SUP) expeditions.

    Longing for multifunctional skincare products during my expeditions, that were also organic, plastic-free, fairtrade and smelt good I saw the need for products that ticked all these boxes.

    Anato melds my lifelong journey concocting herbal remedies and skincare, my deep understanding of truly sustainable agricultural practices and my experience at Plastic Tides to educate individuals at scale via a consumer product.

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